In an effort to draw attention to the problem and to fight back, We-Vibe officials have created an #UnmutePleasure social media campaign.
“This is bigger than We-Vibe,” said Denny Alexander, head of communications. “Instagram’s censorship and shutting of sex-positive accounts is affecting our whole community. We started this campaign to bring attention to the issue and to act as a rallying point for the industry. We’re asking retailers, educators, bloggers, and other brands to stand with us and tell Instagram that it’s time to #UnmutePleasure.”
Several sex educators, pleasure products manufacturers and more have made statements recently about Instagram censoring content, and even disabling sex- and pleasure-positive accounts. In cases where Instagram responds, officials claim the accounts or comments are a violation of their terms.
The account remains disabled, and the brand is rallying support from the industry and the broader community with its #UnmutePleasure campaign.
We-Vibe asks supporters to share the #UnmutePleasure image (found at the top of this article) on Instagram, Facebook, or Twitter. The image is also available in variety of formats here. Tag @Instagram and tell them why it’s important to foster sex- and pleasure-positive voices, like @WeVibe, on the platform.
We-Vibe has contacted Instagram to dispute the account closure, but Instagrm has yet to respond. We-Vibe has also posted an open letter to Instagram on their blog.
